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What advice would you give to entrepreneurs to make their brand stand out on social media without falling into trends or online fads that could harm them by overshadowing the essence of their brand?
Awareness that the culture of the world we live in at the moment is focused on getting as many people looking at us as possible—so reach, follower count, and subscriber count become the goal. Big numbers create the illusion of status and expertise. However, that is not good advice. The better advice is to focus on individuals instead of big numbers. We have to focus on individuals because deals and customer acquisition are exactly what we should be doing with our social media. That’s the point of it—it’s not to get popular, it’s to get customers.
Saying the right things to the right people shows your awareness that you get them and that those people can be helped by you—not doing things with social media just to yield lots of views. Growing should be your bottom line rather than your follower count and impressions. Fame is a secondary side effect of doing it properly, which means focusing on individuals, creating impact, and positioning your brand effectively for customer acquisition."