Being part of the business environment in a successful and memorable way will strictly depend on connection. The way your company builds trust and relationships with customers will shape the future of your business, creating a solid and lasting value for what you offer. But if you’re new to the confusing world of business and unsure how to create strong relationships with your future clients, let’s start with something simple: tell a good story.
When we talk about stories, we look for something fascinating and inspiring—something worth sharing one day. Well, the same applies to companies. That little “click” (connection) a customer feels with your product is what guarantees your business success.
But how can you ensure that connection will be durable enough to help your business achieve its goals? The answer, in any kind of business, is always the same: consistent and unified communication—known in the marketing world as IMC (Integrated Marketing Communication).
Here’s an example. Last week, I made my first online purchase for gym clothes designed to fit and shape every female body. After seeing hundreds of social media ads promoting an inclusive and body-positive message about how fitness is for everyone, I thought, “This is perfect for me!” My surprise? After scrolling through their website in search of the perfect outfit, I realized everything was designed for models with a specific type of body, suggesting a narrow definition of fitness. This was the total opposite of the inspiring social media posts that initially made me connect with the brand.
The importance of IMC here is that it ensures all channels consistently support the same cohesive message. In this case, that didn’t happen, and it broke my trust in the brand.
In terms of image and brand management, integrating communications is crucial to reinforce your brand’s identity and values. In a world dominated by digital communication, your business must connect with audiences, making them feel understood and valued. By creating a positive experience and telling a relatable story, you encourage repeat business and help your customers feel aligned with your company’s vision.
Comments